Since 2022, I’ve reported on how Canadian fashion and beauty brands grow and compete, the strategies shaping the market, and what defines Canadian style and identity.

I founded The Vainqueur to bring greater depth to these stories through original reporting, industry analysis and data reports. Today, I’m building on that foundation on Patreon, where I host intimate podcast conversations with the people shaping Canada’s fashion and beauty industries. Alongside these discussions, I publish detailed newsletters and research that explore how the industry is changing and why it matters.