Since 2022, I have reported on the companies, policies and market forces shaping the sector. From retail expansion and brand innovation to textile trade, creative labour and emerging technology. My work brings business reporting and data-led analysis to an industry too often viewed solely through the lens of lifestyle, trends and product listicles.

I’m also the founder and editor-in-chief of Vainqueur, a trade publication producing market intelligence, original case studies and in-depth reporting across Montréal, Toronto and Vancouver.