Publicist and Digital Nomad
Danica Samuel is a Publicist and Marketing Professional currently based in Toronto, Canada. Her career started in 2010 working for iLuvLola as a writer and working with Canada’s biggest Hip-Hop Culture Festival - MNFSTO. In those two roles, she interviewed and highlighted artists like Pharoahe Monch, Wondagurl Beats, Isaiah Rashad, Mister Cartoon, Devontée Woe and more.
In 2014, Samuel became a Writer and Social Media Manager for ByBlacks Canada, the only online Black Canadian magazine at the time. She created digital marketing campaigns and boosted their social presence by 80% in a span of 5 months. Her most recognized project was the Black History Month campaign #ByBlacksHistoryMoment, which highlighted Black Canadians, past and present. During her time at Hungry Eyes Film and Television, Samuel contributed as a Digital Media and Script Co-ordinator for CBC’s Shoot The Messenger Television Series. She developed an online digital campaign that received 75,000 from Bell Media Fund.
In 2017, Samuel joined TSTMKRS Africa as a Marketing and Partnerships lead in Ghana, South Africa and Rwanda. She helped spearhead several activations, pop-ups and events. Most noticeably, two major activations centered around culture and people forward experiences: #MySideOfJozi - a brunch connecting the top visual artists in the city to share their passion projects. And #DiscoveryWhipRoadTrip - a culture focused road trip from Johannesburg to Durban sponsored by LandRover.
Her work in Africa has helped solidified her career as a communications representative and has aligned her with bigger corporations and brands such as NBA, Remy Cointreau, Airbnb, Trip Advisor, Daimler AG, Africa Travel Association and more.
Currently, Samuel works as a Publicist and Marketer working with Influencers, Designers, DJs and Creative Entrepreneurs. She is developing her first North American event - The Art of/In Business (2019) which is an educational experience consisting of demonstrations, workshops and round table discussions that teach individuals how to balance creativity within their business modules.
Travel and Leisure
Art Galleries & Museums
What’s on your phone?
‘What’s on Your Phone?’ was a part of a digital presentation for the TV Series - Shoot The Messenger, produced by Hungry Eyes Film and Television. The Digital campaign focused on the fear of secrets being revealed and digital battles that we see day-to-day. The online strategy was presented to Bell Media Fund for $75, 000, and received all funding. The online strategy started with the whisper campaign - “What’s on your phone?” an built to entice a conversation about society’s wide appetite to publicly shame others.
Partners: Canada Broadcasting Television (CBC); Innovate by Day
Johannesburg, South africa
My side of jozi
South African Photographers gathered at the roof top of African Penthouse Suites to share their most prized works that touched the city of Johannesburg. Sharing the details and the passion behind their chosen image, creators also exchanged their pieces with one another. The intimacy of the event fostered a connection among peers, fostered collaboration and created memorable moments. Working with cuisine partner UndignifiedZA and spirits sponsor, Skyy Vodka, the moment was complimented by tastes and textures.
Partners: Skyy Vodka, UndignifiedZA, Creative Nestlings, African Penthouses
Johannesburg & Durban, South Africa
Discovery whip road trip
Discovery Whip Road Trip was a TSTMKRS Africa activation that brought 6 of Johannesburg’s top influencers, entrepreneurs and photographers to journey on a road trip to Kwazulu Natal. Amongst those individuals included Hussain Van Roos, Martell, Mumm & Perrier Jouet Lifestyle Manager, and Ambassador for Ben Sherman; Lerato Kgamanyane, digital entrepreneur and 2017 Cosmopolitan’s Instagram Awards Finalist; as well as #MySideofJozi Contest Winner - Landscape Photographer Siphesihle Mmusane . The journey was a celebration of individuals connecting with one another from various backgrounds; an exploration of culture and foreign adventure. The #DiscoveryWhipRoadTrip brought to life the N3 by uncovering the sweetest Berries in Parysi, tasting the premium craft beer of Clarens and Meander Wine; sun setting at Highlands Golden Gates and exploring the culture of Umlazi.
Partners: Land Rover SA, Palladium, Herschel, GH Mumm, Red Bull ZA, Curiocity Hostel (Durban)
The Listed Accra was a unique networking experience for individuals to come together with their pitches, proposals and ideas for collaboration at the Carbon Terrace in Accra, Ghana. The event was designed to help spark conversation among leading creatives, lay the groundwork for collaboration, and create a groundswell of online and offline conversations. Above all else the event celebrated the beauty and culture of Ghana in the most festive and busiest time of the year.